Ram Charan's highly anticipated new film, "Peddi," directed by Buchi Babu Sana (known for the National Award-winning "Uppena"), is already making waves in the industry. Even before its theatrical release, the rural sports drama has secured a massive digital rights deal, signaling immense market confidence.
Netflix Locks In "Peddi" for a Staggering Sum
According to BizzBuzz that Netflix has acquired the global digital streaming rights for "Peddi" across all languages. The deal is valued at an astonishing ₹105 crore (approximately $12.5 million USD), plus GST, setting a new record for a Telugu film starring a solo male lead. This significant acquisition highlights the widespread anticipation for the film and Ram Charan's formidable star power.
This lucrative agreement, combined with other non-theatrical rights (like satellite and audio), is expected to cover a substantial portion—if not all—of the film's production costs even before it hits cinemas. This positions "Peddi" as a highly profitable venture right from the outset.
Strategic Release Date and Production Updates
Interestingly, Netflix reportedly had a say in the film's theatrical release date. Considering the streaming giant's upcoming content pipeline, the makers have locked in March 27, 2026, for "Peddi's" worldwide release. This date strategically coincides with Ram Charan's birthday, adding to the buzz.
Production on "Peddi" is currently progressing at a rapid pace in Hyderabad. Janhvi Kapoor stars as the female lead, making this her second Telugu film after her debut in Jr. NTR's "Devara." Veteran Kannada star Shivaraj Kumar has also shot for a special role, with other key actors like Jagapathi Babu and Divyenndu Sharma rounding out the impressive cast.
Ram Charan is set to portray a rugged character in "Peddi," which is touted as an emotional period drama set in the 1980s rural Andhra Pradesh. Adding another layer of prestige, Oscar-winner A.R. Rahman is composing the music, marking his return to a Telugu film after a considerable gap. He has already completed four songs for the project, promising a captivating soundtrack.
Stay tuned for more updates as "Peddi" continues its journey to the big screen and beyond!